Credit Crunch? Someone forgot to tell the Co-operative!

If you, like me, have been watching a fair amount of TV recently, then you will have noticed the Christmas adverts cropping up left, right and centre.

My favourite, though, (and I don’t intend any bias here) has got to be the Co-operative’s Christmas campaign That’s The Spirit. On Saturday, I heard the advert for Gabriella Cilmi’s Christmas single Warm This Winter (surely a strong contender for Christmas number 1, embedded below) many, many times, as it features on the campaign – and instantly loved it!

The thing is, in these uncertain times, the Co-operative seems to be showing off how lucrative its business model is – with a multi-million pound Christmas campaign featuring no less than 10 TV ads, along with outdoor advertising, online, radio, press, direct mail, inserts and point of sale. You may even have seen this insert, which I got in my local AdScene last week.

According to Mad.co.uk:

The work will highlight The Co-operative?s range of products and its locality in the heart of the community. It will also push tactical promotions that give great offers on festive food and goods throughout the season.

The Co-operative’s Food sector will no doubt ride out the financial storm, as everyone will need food. Their locality is useful for the elderly and people who have difficulties in getting around because they are at the heart of the community and provide good value and great offers.

And if that isn’t enough – they have a Christmas website, featuring their adverts, great tips and recipes, e-cards and competitions for Co-operative vouchers and the chance to meet Gabriella Cilmi in New York.