Now why don’t they try this in British schools?

[media:http://www.alanwcollins.co.uk/wp-content/uploads/2008/12/condom_acappella_ringtone.mp3]

SEX!

Now that I’ve got your attention (an achievement in itself), I’d like to be serious for a moment.

Sex sells. Films, magazines, newspapers and television shows rocket in popularity with an artful mixture of drama, entertainment and sex. A once-taboo subject is now so common that teenagers as young as 12 are getting pregnant!

However, no matter how bad people in Britain may view our current situation, the BBC Internet Blog has created an artful campaign in India, where sex is not even acknowledged … or, worse, protected!

The above sound file is a ringtone produced by the BBC World Service Trust as part of a campaign to get people in India to start talking about condoms and safe sex.

They even have a website (condomcondom.org) where you can find out information about condoms, download the ringtone and play a condom-related game.

In Britain, all I had were dodgily-produced videos and rather uncomfortable teachers.