Co-operative launch online TV channel

A unique digital TV channel that offers instant access to video content about The Co-operative and its ethical projects was officially launched on Tuesday.

The Co-operative.tv is a global online website that will contain videos and TV programmes which until now were almost impossible for members to access.

Patrick Allen, Director of Marketing for the Co-operative Group, said:

The amount of interest in The Co-operative since we launched the brand campaign in February has been unprecedented and this groundbreaking initiative is a further demonstration of our leadership position on ethical issues. It will contribute enormously to our increasingly active outreach programme enabling those who want to know more to access a host of information.

The Co-operative.tv will show our community activity and highlight issues such as Fairtrade. This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum.

Going forward we will upload other items in order to keep The Co-operative.tv fresh and interesting.

The videos can be found at co-operative.tv.